By News Staff
•
February 12, 2025
When it comes to buying things, there can often be a gap between what a product is actually worth - and the value people believe it holds. And that perceived value can often make us splurge on something that we hope will make others believe we have an elevated social status. Take, for example, a simple leather handbag; you could buy one from CHANEL, or one from Target®. Both do exactly the same job - carrying around your ‘essential’ items, from a purse to house keys, tissues and more - but one is substantially more expensive than the other, and therefore signals something different to everyone who sets eyes on it: it’s a status symbol. It communicates that the owner has wealth.