Southern Tech Company Pulls Ads From Paris Olympics
News Staff • July 28, 2024
Cspire removes Olympic ads after Last Supper controversy
One of the largest internet providers for the Gulf Shores region is C Spire Fiber out of Ridgeland, Mississippi. The company made international news this weekend when they announced they would be pulling all of their advertising from the 2024 Paris Olympics.
The incident which triggered the advertising stoppage resulted from an apparent parody of the Last Supper performed by dancers and drag queens. The ceremony sparked outrage across the globe but C Spire was the first advertiser to cut their ties with the games. The company's official posts on social media has received over 30,000 likes and over 15,000 shares.
Company President and CEO Suzy Hays said in a statement that “C Spire is supportive of our athletes who have worked so hard to be a part of the Olympics. However, we will not be a part of the offensive and unacceptable mockery of the Last Supper, which is why we’re pulling our advertising from the Olympics.”
C Spire has become one of the largest internet providers in the coastal Alabama region. Since buying out Harbor Communications, the company has built a regional office and their installers can be seen daily spreading their network across the island.
The "mockery" performance referenced by the company's CEO came at the top of an impromptu fashion show across the Debilyl Bridge with the Eiffel Tower and Seine in view.
Three French drag queens and other ornately dressed dancers began the performance by standing in line at the base of the runway, which resembled a long table, in a scene that seemed to evoke Leonardo da Vinci’s “The Last Supper.”
Christians and other viewers around the world immediately called out the performance on social media platforms. Even the Governor of Mississippi was quick to praise the company, “I am proud to see the private sector in Mississippi step up and put their foot down. God will not be mocked. C Spire drew a common-sense, appropriate line."
C Spire is available for internet service service throughout the region for home and business. You can view more about their services HERE
After the global comments condemning the performance went public, the event's artistic director, Thomas Jolly, stated it was not meant to mock the religious paining of the "Last Supper". He said he did not intend to mock or "be subversive." The official Olympic Games page on "X" released their response to the controversy.
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