Blog Layout

The Wharf Announces Anchor Tenant for New Portside on Main Addition

Ken Cooper • July 17, 2024

"Tee Off at The Wharf" will be anchor tenant at Portside on Main

wharf top golf news

The Wharf, a premier destination on Alabama's Gulf Coast, is set to elevate its offerings with the announcement of an exciting new anchor tenant and additional merchants coming to its "Portside on Main" addition. This expansion marks a significant milestone for the popular shopping, dining, and entertainment venue, promising visitors an enhanced experience with a diverse array of new businesses, including the Gulf Coast's largest swing suites powered by Top Golf.


Tee Off at The Wharf will serve as the anchor tenant at Portside on Main with approximately 6,000 square feet on the first floor of the two-level development, located in Suite A101. The Gulf Coast’s largest swing suites powered by Top Golf will offer five swing suites with an unparalleled ambiance for adults and children of all ages.

 

“Our focus is to provide an enjoyable atmosphere for all ages” says owner Travis Shell.  “We will offer a variety of food options and the best craft drinks in the Gulf Coast area.  We cannot wait to tee off at The Wharf with everyone in early 2025”

This attraction will join 11 other merchants who will occupy 91% of the first floor upon opening.

 

Portside on Main will consist of over 33,000 square feet of retail, office and entertainment space, in addition to approximately 26,000 square feet of green and open space which will include an outdoor stage. The original Wharf Main Street property stands at 99% occupancy for the summer season. Portside on Main will add approximately 22 merchants and office tenants to The Wharf offerings.

 

On the cusp of a nearly full established development, the growth has gained much interest from businesses in a range of sectors including specialty confections and treat shops, boutique cocktail and wine experiences, to retail and entertainment. In addition to Tee off at The Wharf, other current tenants at Portside on Main include:

 

 

LM Boutique, Suite B101 & B102

  • "LM" or Le Mouchoir is a contemporary women's fashion boutique offering a curated selection of accessible, chic clothing and accessories. With a focus on modern styles, you will walk out looking and feeling good. LM will provide you with personalized experiences that will allow you to express yourself and your style through your outfits.

 

Brand, Suite B103

  • Discover Brand at Portside, your ultimate destination for luxurious coastal living and beachside fun. From exquisite interior decor and specialty gifts to on-trend jewelry and entertaining essentials, they have everything you need for living and giving in style.

 

Kilwins, Suite B104

  • This will be the second locally owned location at The Wharf for Kilwins.  This new location will feature 24 flavors of original recipe ice cream, delicious hand-crafted confections, and the same friendly service that everyone has come to expect at their existing location.

 

Love, Jude, Suite B105

  • Whether you’re looking for a polished outfit for the office, a chic ensemble for a night out, or something special for your vacation, Love, JUDE’s thoughtfully curated collection of quality, investment-worthy pieces are just the right mix of comfort and style. Shop online at lovejudeclothing.com or visit their pop-up shop currently located at the entrance to The Wharf on Main Street.

 

Little Sunshine by the Sea, Suite B106

  • Little Sunshine by the Sea, The Beaufort Bonnet Company Signature Store, is an upscale children’s boutique. The store will feature a range of The Beaufort Bonnet Company’s timeless children and baby apparel, refined accessories, gifts, and toys, as well as the brand’s signature baby bonnets.

 

Salt, Suite B107

  • This will be the second locally owned boutique for SALT. From the Sea to the Bay to You, SALT is a family-owned beach boutique offering fabulous accessories.

 

Bubble’s Boba Tea Co., Suite B108

  • This unique tea experience was founded on a mission to introduce culture, diversity and delightful flavors to their small town. Experience the ultimate sensory indulgence and discover the joy of bubble tea – a beverage that soothes and delights.

 

Gulf Babe Wine Boutique, Suite C101

  • A trendy and coastal-inspired wine bar that caters to feminine clients seeking a unique and social wine experience. This wine boutique will offer a carefully curated selection of wines, a stylish and trendy ambiance and a range of events and activities that creates a vibrant atmosphere for women – and men - to gather, relax and foster friendship and community.

 

Legacy Spirits, Suite C102

  • Find your favorite or try something new with a wide variety of liquor, spirits and mixers. This boutique spirit store will be the one stop you don’t want to miss!

 

Lavish Retail + Co., Suite C103

  • On-trend retail boutique featuring clothing, accessories, shoes + more. Currently located in Tuscaloosa, this will be the second location in the state of Alabama for this retailer.

 

Crave Cookies, Suite C104

  • These are not your grandma’s average cookies! Crafted with top-tier ingredients that would make even the snobbiest food critics nod in approval, the cookies are a testament to obsessive craftsmanship. New flavors every week!

 

Nearly all are owned by area residents, making The Wharf one of the highest concentrations on the Gulf Coast of locally owned businesses.

 

Stirling Properties represented The Wharf in securing the new tenants slated for Portside on Main. To explore opportunities to join the great lineup of business at The Wharf, including  commercial real estate information pertaining to The Wharf or Portside on Main, contact Jeff Barnes at 251-375-2496 (jbarnes@stirlingprop.com) or Steadman Bethea at 251-375-2486 (sbethea@stirlingprop.com) with Stirling Properties.

 

For the latest news and updates on what’s to come at The Wharf, visit alwharf.com, or follow along on Facebook and Instagram at @thewharfob.


  • gulf shores news

    Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • news in gulf shores

    Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • port at zekes

    Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • saunders marine gulf shores

    Slide title

    Write your caption here
    Button
  • yabbas snack shack

    Slide title

    Write your caption here
    Button
  • freedom boat club orange beach

    Slide title

    Write your caption here
    Button
  • buzzcatz coffee

    Slide title

    Write your caption here
    Button

Recent Posts

Gulf Shores Event News
By News Staff February 21, 2025
The Annual Fort Morgan Oyster Fest is set to take place this weekend, February 22nd & 23rd at The Beach Club Resort & Spa. The event features all-you-can-eat oysters, live music, craft vendors, and various activities for attendees; including a larger kids area. This year's festival features several improvements, including daily ticket caps to control crowds and prevent long lines.
Gulf Shores Police News
By Ken Cooper February 21, 2025
After 15 years of dedicated service, Gulf Shores Police Chief Ed Delmore has announced his retirement. Mayor Robert Craft informed the city council of Chief Delmore’s intent during a meeting this week. While he will no longer be heading the police department, Chief Delmore will stay on the force as a special investigator until the end of his term, which ends in November.
Gulf Shores Tax News
By News Staff February 20, 2025
Alabama's 14th annual Severe Weather Preparedness Sales Tax Holiday is set for Friday, February 21, through Sunday, February 23, 2025. During this period, residents can purchase essential severe weather preparedness items without paying the state's 4% sales tax. In some areas, local taxes will also be waived, allowing shoppers to save up to 10% on eligible items.
Show More
Share by: